Social Media Analytics
Document
Go to this folder in Google Drive and make a copy of last week's social media analytics report with the date for that Monday.
https://drive.google.com/drive/folders/1-oAsl06KEf4fLQBJK_JqoNZKBG_xdRlP?usp=share_link
Facebook Page
Open the Facebook page and select Insights from the left menu. Then select Posts on the left menu of the new page and take a screenshot of the post from the week prior, there should be six from Monday-Saturday. Paste this screenshot in the document, replacing last weeks. Rank these considering which posts had the most reach and/or engagement.
Facebook Group
After logging into Andrew's Facebook account, go into the Storyteller group. I like to sort based on Recent posts. Then scroll through and see which posts seemed to be the most engaged with and/or had the most reach. You can see these stats under the post (reach is only shown for Andrew's account). Rank these for the week in the social media analytics document, noting the number of reach, likes, comments, and votes if applicable.
**This can also be done by logging into the Fundy Software inc page, and going to the storytellers group
Instagram Followers
Open our instagram page while logged in on your mobile device. Then go to Professional Dashboard > See All (above Account Insight Graph) > Total Followers. Move last weeks number to the right spot on the social media analytics document and place the new number of followers in the current week total.
Posts that Failed & Facebook Ads
For the time being, the Facebook Ads section can be ignored as we are not running any. For posts that failed, of the post that did the worst, try to see if you can notice any reasons that this may have failed.
Share with supervisor
After you are done filling out the document, send to your supervisor so they can add to the marketing agenda.